header photo

About Us

Who are we?

The City Beautiful Coalition, Inc. provides leadership and advocates for a superior quality of life in Jacksonville through visual enhancement of the natural and built environment. The Coalition, a nonprofit 501(c) (3) organization, was established in 1989 as JaxPride: A Coalition for Visual Enhancement, Inc.

We channel the community's demand for visual improvements into specific projects and programs within the organization through partnerships with the public and private sectors. The City Beautiful Coalition, Inc. (also known as City Beautiful Jax) advocates vigorous enforcement of ordinances pertaining to visual enhancement such as sign, property maintenance, and landscape and zoning ordinances. While the City Beautiful Coalition promotes visual enhancement of the entire City, it has a strong commitment to the improvement of the downtown’s aesthetics due to its importance to the vitality of the entire City as the employment, cultural and entertainment center of Jacksonville.

The City Beautiful Coalition, Inc. (also known as City Beautiful Jax) is firmly committed to the Seven Principles for Scenic Conservation.

New Officers for 2014-2015:

Alicia B. Grant

President Elect:
Bill Brinton

Vice President:
Lad Hawkins

Tracey Arpen

Bill Nussbaum

Past President:
Patrick V. Corrado