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Current Issues

Fox News Video: "Digital billboards along roadway distracting motorists"

Video: Fox News

"Media puts spotlight on digital billboard safety concerns"

"A growing number of media outlets are putting the spotlight on safety concerns around digital billboards after the release of a compendium of studies showing the bright, blinking signs are distracting drivers. 

The compendium, first highlighted by the public interest reporting group FairWarning, includes a recent study that found traffic accidents in Florida and Alabama increased 25% and 29%, respectively, where digital billboards have been erected.  The FairWarning piece has been republished by several outlets including California's Capitol Weekly and the Florida Bulldog.

Now the national Fox News Network has aired a report on the concern about driver safety near digital billboards."

-- Scenic America

-- Video by William La Jeunesse, Fox News

Blight Transition Final Report

Mayor Lenny Curry's Transition Subcommittee on Blight delivered its Final Report (.pdf) dated July 17, 2015 to the Mayor and the citizens of Jacksonville.

The Transition Committee was headed by the Hon. E. Denise Lee. The Committee worked hard for weeks delving into what has worked over the years and what has not been working in recent years. The Transition Subcommittee seeks to move the community from "Blight to Beauty" over the coming years. The Transition Committee, like an earlier transition committee focused on neighborhoods in the summer of 2011 (during the Alvin Brown transition), recommended (1) the establishment of an appointed Streetscape Commission and (2) the use of a comprehensive neighborhood map as a tool to empower citizens and neighborhoods to take stock of their assets and identify opportunities for collaboration to enhance their surroundings. These recommendations were nearly identical to the top two recommendations from City Beautiful Jax in the summer of 2011. City Beautiful Jax's president-elect outlined the rationale and vision for these recommendations, and again they were found to be worthwhile for implementation.

Our Heritage

The City Beautiful Coalition, Inc.'s predecessor, JaxPride, was formed and incorporated in 1989. JaxPride: A Coalition for Visual Enhancement, Inc. was an offspring of Greenscape of Jacksonville, which was formed in 1975 and incorporated in 1982 to beautify Jacksonville’s visual environment through its landscape.

Since its inception, Greenscape's mission has more specifically evolved as one to enrich our community through the planting, protection, and promotion of trees.

In 1985, the Jacksonville Community Council, Inc. (JCCI) Visual Pollution Study found that “Jacksonville has no large, vocal constituency that actively works for the passage of legislation to protect and enhance the visual environment.” JaxPride became that organization, and much more.

Since its formation in 1989 by Ann Baker, Jack Diamond and John Welch, JaxPride received numerous awards, each of which was an honor to receive. Some of these awards and recognitions include:

  • ·American Society of Landscape Architects: 2007 Award of Honor for Charrettes
  • ·Mimi and Lee Adams Environmental Award
  • ·Mayor's Neighborhood Service Award
  • ·Florida Planning and Zoning Association: Public Awareness Award
  • ·City of Jacksonville: Certificate of Appreciation
  • ·Keep Florida Beautiful: Certificate of Merit
  • ·Teen Challenge: Certificate of Appreciation
  • ·Yeladim Appreciation of Tu B'Shevat Gift
  • ·Clean it up/Green it up: Appreciation for Efforts to Beautify Jacksonville

This Space Available Film

Billboards and commercial messages dominate the public space like never before. Can we reverse this visual pollution? This Space Available looks at diverse activists from the worlds of advertising, street art, and politics.

Influenced by the writing of Marc Gobé ( Emotional Branding ), his daughter Gwenaelle directs with tremendous verve in her depiction of New Yorkers and others around the world who want to reclaim the integrity of their cities against an onslaught of visual pollution.

Neighborhood Inventory of Visual Pollution (NIVP) Program

Our NIVP Program represents a proven method by which community groups and interested citizens can come together for a purpose: to become better educated on sources of blight and then canvas a neighborhood and collect at one time a single list of the sources of visual pollution that should be redressed by appropriate authorities or, in some cases, by other volunteer groups.

Visit our program's page by clicking here for more information and a brochure that you can share.